American Express | “Get There with Amex”
Creative direction, art direction, and design for the “Get There with Amex” campaign, winner of the 2023 ANA In-House Excellence Award in the out-of-home category. Leveraging custom photography featuring real New Yorkers, the campaign promoted the ease and speed of contactless Amex payments for subway riders. I led the design team, creating a full suite of digital and print assets to be featured in 59 subway stations with over 200 placements across New York City. Additionally, I partnered directly with the photographer, prop and wardrobe stylists, producer, and client team on-site at multiple photo shoot locations.
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Out-of-Home, Advertising, Campaign, Awards
