Shop Small 10 Year Anniversary
To celebrate the 10th Anniversary of the Shop Small campaign, American Express partnered with the experiential agency, Invisible North, to activate immersive celebratory installations in some of Amex’s “Top Shop Small Cities.” The “Small Adds Up” rally cry was featured as a custom structure comprised of favorite local items from each city. Event guests were also treated to product giveaways from local businesses and a limited edition tote bag.
Credits: Tote Bag Design: American Express, Postcard Design: American Express, Experiential Design: Invisible North, Experiential Creative Oversight: American Express, Photography: Invisible North, M Booth
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Experiential Design, Creative Oversight
