Shop Small Visual Identity
In 2021, our internal creative team at American Express set out to develop a complete visual refresh of the Shop Small platform. The effort reimagined the entirety of the design system and resulted in a net-new flexible library of assets and comprehensive style guide to be used by Amex’s global marketers and agency partners. The updated visual identity launched alongside Amex’s “Let’s Go Shop Small” campaign and earned our internal agency it’s first press nod.
Credits: Shop Small Visual Identity: American Express, Social Media Assets: American Express, Out of Home Assets: Dentsu Creative, Custom Photography: Tropico Photo
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Branding, Identity, Style Guide, Advertising, Marketing
