Shop Small Visual Identity
In 2021, our internal creative team at American Express developed a complete visual refresh of the Shop Small platform. We reimagined the entirety of the design system and created a net-new flexible library of assets and comprehensive style guide to be used by Amex’s global marketers and agency partners. The updated visual identity launched alongside Amex’s “Let’s Go Shop Small” campaign and earned our internal agency its first press nod.
Credits: Shop Small Visual Identity: American Express, Social Media Assets: American Express, Out of Home Assets: Dentsu Creative, Custom Photography: Tropico Photo
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Branding, Identity, Style Guide, Advertising, Marketing
