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<channel>
	<title>Matt Peterson</title>
	<link>https://mattpeterson.work</link>
	<description>Matt Peterson</description>
	<pubDate>Sun, 10 Sep 2023 19:35:32 +0000</pubDate>
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		<title>Home</title>
				
		<link>https://mattpeterson.work/Home-1</link>

		<pubDate>Sat, 11 Feb 2023 18:00:33 +0000</pubDate>

		<dc:creator>Matt Peterson</dc:creator>

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		<description>

Matt Peterson is a creative director and designer.
Matt has led creative teams for global brands in multiple industries, ranging from retail to financial services. Matt’s skills include branding, advertising, art direction, design management, and talent development.</description>
		
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	<item>
		<title>About</title>
				
		<link>https://mattpeterson.work/About</link>

		<pubDate>Fri, 17 Feb 2023 18:54:26 +0000</pubDate>

		<dc:creator>Matt Peterson</dc:creator>

		<guid isPermaLink="true">https://mattpeterson.work/About</guid>

		<description>Matt Peterson has held creative leadership roles for global brands across multiple industries. Matt’s focus areas include creative direction, talent development, fostering innovation, and guiding strategies for transformative work. Whether collaborating with in-house teams or partnering with external agencies and contractors, Matt seeks to deliver exceptional creative work that connects with today’s audience. 

Brand Experience
—
American Express, Gap, American Eagle Outfitters, Aéropostale, Yankee Candle

Areas of Expertise
—
Brand Identity, Logo Development, Style Guides, Trend Research, Digital Marketing, Social Media Design, Advertising Campaigns, Illustration, Print Techniques, Packaging


If you’d like to connect and learn more, please get in touch.</description>
		
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		<title>Work</title>
				
		<link>https://mattpeterson.work/Work</link>

		<pubDate>Fri, 17 Feb 2023 19:01:51 +0000</pubDate>

		<dc:creator>Matt Peterson</dc:creator>

		<guid isPermaLink="true">https://mattpeterson.work/Work</guid>

		<description></description>
		
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		<title>Contact</title>
				
		<link>https://mattpeterson.work/Contact</link>

		<pubDate>Fri, 17 Feb 2023 19:05:17 +0000</pubDate>

		<dc:creator>Matt Peterson</dc:creator>

		<guid isPermaLink="true">https://mattpeterson.work/Contact</guid>

		<description>If you’d like to get in touch, please feel free to send a message.&#38;nbsp;︎
</description>
		
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		<title>Pie Plante</title>
				
		<link>https://mattpeterson.work/Pie-Plante</link>

		<pubDate>Tue, 14 Feb 2023 22:31:37 +0000</pubDate>

		<dc:creator>Matt Peterson</dc:creator>

		<guid isPermaLink="true">https://mattpeterson.work/Pie-Plante</guid>

		<description>
	Pie Plante
Branding and identity work for Pie Plante, a bakery and food truck operated by pastry chef, Mark Plante.
— 
Branding/Identity, Logo Design



	&#60;img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/6501aadc055f5d753c0a8861b0df94fcf2bb918f0cfc71682c7b77ac432ab826/pp-logos.png" data-mid="201839959" border="0"  src="https://freight.cargo.site/w/1000/i/6501aadc055f5d753c0a8861b0df94fcf2bb918f0cfc71682c7b77ac432ab826/pp-logos.png" /&#62;
&#60;img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/6459d3461c3653d774e8ea6fce0609356e6f4bda911960952c7fe99abdd3bc8f/pp-flavor-pattern.png" data-mid="168449790" border="0"  src="https://freight.cargo.site/w/1000/i/6459d3461c3653d774e8ea6fce0609356e6f4bda911960952c7fe99abdd3bc8f/pp-flavor-pattern.png" /&#62;
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&#60;img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/aaa0cc606a3b8f4e818cb0cc054b848308ec4200183e8f2b075d5fb2d130f97b/pp-pie-top.jpg" data-mid="190917585" border="0"  src="https://freight.cargo.site/w/1000/i/aaa0cc606a3b8f4e818cb0cc054b848308ec4200183e8f2b075d5fb2d130f97b/pp-pie-top.jpg" /&#62;&#60;img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/0d89760a4d6ca02032ef73e6ef4e8433c16fa11226535f28ab9b18f7d26288e9/pp-mobile.jpg" data-mid="168449792" border="0"  src="https://freight.cargo.site/w/1000/i/0d89760a4d6ca02032ef73e6ef4e8433c16fa11226535f28ab9b18f7d26288e9/pp-mobile.jpg" /&#62;
&#60;img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/e42a0822b6ab4f4f484ecdbd2d204b9e1455b92a2ebd3ebc3a50a48e5d83cc57/pp-food-truck.jpg" data-mid="168449791" border="0"  src="https://freight.cargo.site/w/1000/i/e42a0822b6ab4f4f484ecdbd2d204b9e1455b92a2ebd3ebc3a50a48e5d83cc57/pp-food-truck.jpg" /&#62;


	All Projects ︎︎︎


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	<item>
		<title>Nigel Knox</title>
				
		<link>https://mattpeterson.work/Nigel-Knox</link>

		<pubDate>Fri, 17 Feb 2023 19:33:03 +0000</pubDate>

		<dc:creator>Matt Peterson</dc:creator>

		<guid isPermaLink="true">https://mattpeterson.work/Nigel-Knox</guid>

		<description>
	Nigel Knox
Branding and identity for Nigel Knox, a luxury sock brand.
— 
Branding/Identity, Art Direction, Logo Design, Packaging



	&#60;img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/ebf19a5abaaf8086afa5c62ac782c3a8900f6c03d0511d426cc6c70172579470/nk-logos-photo.jpg" data-mid="168805181" border="0"  src="https://freight.cargo.site/w/1000/i/ebf19a5abaaf8086afa5c62ac782c3a8900f6c03d0511d426cc6c70172579470/nk-logos-photo.jpg" /&#62;
&#60;img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/5ca013ae14cf7439c2807c040f5fda5b7a6bb61c0c6330be83e884bb22b775e0/nk-joker-tags.jpg" data-mid="168805180" border="0"  src="https://freight.cargo.site/w/1000/i/5ca013ae14cf7439c2807c040f5fda5b7a6bb61c0c6330be83e884bb22b775e0/nk-joker-tags.jpg" /&#62;&#60;img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/8c01ca8a8703c3076c787356011287524ee5e511e055b53845db72950c5f0d9d/nk-brand-pattern.png" data-mid="168805178" border="0"  src="https://freight.cargo.site/w/1000/i/8c01ca8a8703c3076c787356011287524ee5e511e055b53845db72950c5f0d9d/nk-brand-pattern.png" /&#62;&#60;img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/848b02c522e66c7bb8401dea859077576a19aa63ed28b0ae9af1c201a63c6ca8/nk-store-display.jpg" data-mid="168805183" border="0"  src="https://freight.cargo.site/w/1000/i/848b02c522e66c7bb8401dea859077576a19aa63ed28b0ae9af1c201a63c6ca8/nk-store-display.jpg" /&#62;&#60;img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/c9669839470831f5bca7ac826db99e18933c5310b466a4b374dfd376868ab5dd/nk-monogram-pattern.png" data-mid="168805182" border="0"  src="https://freight.cargo.site/w/1000/i/c9669839470831f5bca7ac826db99e18933c5310b466a4b374dfd376868ab5dd/nk-monogram-pattern.png" /&#62;
&#60;img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/1049feaf3f19c86d62dba248a28bafcbbae9ec396b5918c255186860944e149d/nk-hang-tag.jpg" data-mid="168805179" border="0"  src="https://freight.cargo.site/w/1000/i/1049feaf3f19c86d62dba248a28bafcbbae9ec396b5918c255186860944e149d/nk-hang-tag.jpg" /&#62;&#60;img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/e695d6f806f5d43852d6a6307911ab7383beedffa6a54331b24d99026ac6bfd9/nk-tissue-paper.jpg" data-mid="168805184" border="0"  src="https://freight.cargo.site/w/1000/i/e695d6f806f5d43852d6a6307911ab7383beedffa6a54331b24d99026ac6bfd9/nk-tissue-paper.jpg" /&#62;


	All Projects ︎︎︎


</description>
		
	</item>
		
		
	<item>
		<title>American Express &#124; La Paulée Burgundy Salon</title>
				
		<link>https://mattpeterson.work/American-Express-La-Paulee-Burgundy-Salon</link>

		<pubDate>Tue, 21 Feb 2023 15:20:49 +0000</pubDate>

		<dc:creator>Matt Peterson</dc:creator>

		<guid isPermaLink="true">https://mattpeterson.work/American-Express-La-Paulee-Burgundy-Salon</guid>

		<description>
	American Express &#124; La Paulée Burgundy Salon
Event branding and design for the American Express &#124; La Paulée Burgundy Salon, a curated three-day event at The Freehand Hotel in New York City. American Express Card Members experienced an exclusive tasting of Burgundy flights poured by some of New York’s top sommeliers, along with delicious bites and live music.
—
Experiential/Environmental/Event Design, Branding

	&#60;img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/f59ddd827426061848f1dc4561cb459fb62d2b1887e4a7b0b73a4c184ee4db21/amex-la-paulee-bar.jpg" data-mid="169178391" border="0"  src="https://freight.cargo.site/w/1000/i/f59ddd827426061848f1dc4561cb459fb62d2b1887e4a7b0b73a4c184ee4db21/amex-la-paulee-bar.jpg" /&#62;
&#60;img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/1e101e8f8775cafdd984325c515c9b7726b65b016a407c51f3247d5eadd92671/burg-salon-glasses.jpg" data-mid="169178392" border="0"  src="https://freight.cargo.site/w/1000/i/1e101e8f8775cafdd984325c515c9b7726b65b016a407c51f3247d5eadd92671/burg-salon-glasses.jpg" /&#62;&#60;img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/b49bc011f4480f1117391820e36a34748b767792b71f77980e20cb5507d58b22/burgundy_salon_vouchers.jpg" data-mid="169178395" border="0"  src="https://freight.cargo.site/w/1000/i/b49bc011f4480f1117391820e36a34748b767792b71f77980e20cb5507d58b22/burgundy_salon_vouchers.jpg" /&#62;&#60;img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/f080bc309c4cfe6107d212c4b656a76d15a87ce63d1b94835f1575ef6171300f/burg-salon-menu-cover.jpg" data-mid="169178393" border="0"  src="https://freight.cargo.site/w/1000/i/f080bc309c4cfe6107d212c4b656a76d15a87ce63d1b94835f1575ef6171300f/burg-salon-menu-cover.jpg" /&#62;&#60;img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/295d5b5b7c53920696400d7336d43cada04d811fe92b47ca6bb5ab62e8066f6a/burgundy-salon-lightbox.jpg" data-mid="169178396" border="0"  src="https://freight.cargo.site/w/1000/i/295d5b5b7c53920696400d7336d43cada04d811fe92b47ca6bb5ab62e8066f6a/burgundy-salon-lightbox.jpg" /&#62;&#60;img width="2500" height="1875" width_o="2500" height_o="1875" data-src="https://freight.cargo.site/t/original/i/088a0b904f23179922e917812f76a9e86ddc607a30b16bdc681d8a9044049de4/burgundy_salon_story.jpg" data-mid="169178394" border="0"  src="https://freight.cargo.site/w/1000/i/088a0b904f23179922e917812f76a9e86ddc607a30b16bdc681d8a9044049de4/burgundy_salon_story.jpg" /&#62;



	All Projects ︎︎︎


</description>
		
	</item>
		
		
	<item>
		<title>Shop Small 10 Year Anniversary</title>
				
		<link>https://mattpeterson.work/Shop-Small-10-Year-Anniversary</link>

		<pubDate>Fri, 17 Feb 2023 21:23:24 +0000</pubDate>

		<dc:creator>Matt Peterson</dc:creator>

		<guid isPermaLink="true">https://mattpeterson.work/Shop-Small-10-Year-Anniversary</guid>

		<description>
	Shop Small 10 Year Anniversary
To celebrate the 10th Anniversary of the Shop Small campaign, American Express partnered with the experiential agency, Invisible North, to activate immersive celebratory installations in some of Amex’s “Top Shop Small Cities.” The “Small Adds Up” rally cry was featured as a custom structure comprised of favorite local items from each city. Event guests were also treated to product giveaways from local businesses and a limited edition tote bag.

Credits: Tote Bag Design: American Express, Postcard Design: American Express, Experiential Design: Invisible North, Experiential Creative Oversight: American Express, Photography: Invisible North, M Booth
— 
Experiential Design, Creative Oversight



	&#60;img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/61a383a232a72509cd5f8eeb43e66623748aa52bbe19116cd1a86efbb88b72a4/ss-10th-anniv-port-1.jpg" data-mid="168815464" border="0"  src="https://freight.cargo.site/w/1000/i/61a383a232a72509cd5f8eeb43e66623748aa52bbe19116cd1a86efbb88b72a4/ss-10th-anniv-port-1.jpg" /&#62;
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&#60;img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/315886b32f6d14b78b4052b1fe2bf1a7e529ae1d010f9863283e1b276ace6437/ss-10th-anniv-port-3.jpg" data-mid="168815466" border="0"  src="https://freight.cargo.site/w/1000/i/315886b32f6d14b78b4052b1fe2bf1a7e529ae1d010f9863283e1b276ace6437/ss-10th-anniv-port-3.jpg" /&#62;&#60;img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/9e90f475ce03b9a58d09b40fa63cd6e544ac00f408fc72c4ab6790bacd086048/ss-10th-anniv-tote.jpg" data-mid="168815467" border="0"  src="https://freight.cargo.site/w/1000/i/9e90f475ce03b9a58d09b40fa63cd6e544ac00f408fc72c4ab6790bacd086048/ss-10th-anniv-tote.jpg" /&#62;&#60;img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/8167395941be9ce7e8ef10efce8d90117a8b5207ad95feb27a4fbc9a67267044/ss-10th-anniv-nash-1.jpg" data-mid="168815456" border="0"  src="https://freight.cargo.site/w/1000/i/8167395941be9ce7e8ef10efce8d90117a8b5207ad95feb27a4fbc9a67267044/ss-10th-anniv-nash-1.jpg" /&#62;&#60;img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/f27419e52ae93daf4788b0dd2ca30e0b7184d6a621c2c14a8a080272fb2337ae/ss-10th-anniv-nash-2.jpg" data-mid="168815457" border="0"  src="https://freight.cargo.site/w/1000/i/f27419e52ae93daf4788b0dd2ca30e0b7184d6a621c2c14a8a080272fb2337ae/ss-10th-anniv-nash-2.jpg" /&#62;&#60;img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/83815435105a912e797d42460c25f13b3c3ecd3e1ade28e8f31e5f8a2be536ab/ss-10th-anniv-nash-3.jpg" data-mid="168815458" border="0"  src="https://freight.cargo.site/w/1000/i/83815435105a912e797d42460c25f13b3c3ecd3e1ade28e8f31e5f8a2be536ab/ss-10th-anniv-nash-3.jpg" /&#62;&#60;img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/9b24b3612ac0e5a3568f37eb5c0e584cce37d990f6ce724a78b3d045c01e0710/ss-10th-anniv-nash-4.jpg" data-mid="168815460" border="0"  src="https://freight.cargo.site/w/1000/i/9b24b3612ac0e5a3568f37eb5c0e584cce37d990f6ce724a78b3d045c01e0710/ss-10th-anniv-nash-4.jpg" /&#62;&#60;img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/a05e5d83453568784a1c46f5fb685154ea1c386a299973c46c49ff6b722f0199/ss-10th-anniv-nyc-1.jpg" data-mid="168815461" border="0"  src="https://freight.cargo.site/w/1000/i/a05e5d83453568784a1c46f5fb685154ea1c386a299973c46c49ff6b722f0199/ss-10th-anniv-nyc-1.jpg" /&#62;&#60;img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/789ef52b8b1559a4865678648b080560597ebfb1868a227452a80cc763ac684a/ss-10th-anniv-nyc-2.jpg" data-mid="168815462" border="0"  src="https://freight.cargo.site/w/1000/i/789ef52b8b1559a4865678648b080560597ebfb1868a227452a80cc763ac684a/ss-10th-anniv-nyc-2.jpg" /&#62;&#60;img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/ac4b25acc57ed39b62cbf3dfe20a1615f3591ae07308a7376547a2c17b332534/ss-10th-anniv-pins.jpg" data-mid="168815463" border="0"  src="https://freight.cargo.site/w/1000/i/ac4b25acc57ed39b62cbf3dfe20a1615f3591ae07308a7376547a2c17b332534/ss-10th-anniv-pins.jpg" /&#62;



	All Projects ︎︎︎


</description>
		
	</item>
		
		
	<item>
		<title>Shop Small Visual Identity</title>
				
		<link>https://mattpeterson.work/Shop-Small-Visual-Identity</link>

		<pubDate>Fri, 17 Feb 2023 21:34:13 +0000</pubDate>

		<dc:creator>Matt Peterson</dc:creator>

		<guid isPermaLink="true">https://mattpeterson.work/Shop-Small-Visual-Identity</guid>

		<description>
	Shop Small Visual Identity
In 2021, our internal creative team at American Express developed a complete visual refresh of the Shop Small platform. We reimagined the entirety of the design system and created a net-new flexible library of assets and comprehensive style guide to be used by Amex’s global marketers and agency partners. The updated visual identity launched alongside Amex’s “Let’s Go Shop Small” campaign and earned our internal agency its first press nod.Credits: Shop Small Visual Identity: American Express, Social Media Assets: American Express, Out of Home Assets: Dentsu Creative, Custom Photography: Tropico Photo
— 
Branding, Identity, Style Guide, Advertising, Marketing



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	<item>
		<title>American Express &#124; "Get There with Amex"</title>
				
		<link>https://mattpeterson.work/American-Express-Get-There-with-Amex</link>

		<pubDate>Sun, 10 Sep 2023 19:35:32 +0000</pubDate>

		<dc:creator>Matt Peterson</dc:creator>

		<guid isPermaLink="true">https://mattpeterson.work/American-Express-Get-There-with-Amex</guid>

		<description>
	American Express &#124; “Get There with Amex”
Creative direction, art direction, and design for the “Get there with Amex” campaign, winner of the 2023 ANA In-House Excellence Award in the Out of Home category. Leveraging custom photography featuring real New Yorkers, the campaign promoted the ease and speed of contactless Amex payments for subway riders. Our team created a full suite of digital and print assets to be featured in 59 subway stations with over 200 placements across New York City.
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Out-of-Home, Advertising, Campaign, Awards

	&#60;img width="2844" height="2133" width_o="2844" height_o="2133" data-src="https://freight.cargo.site/t/original/i/172e2481ac1a9f9258cf00d81ad8be5f2b8835521f9274438bea879b44428785/amex-ooh-triptych-tap-flushing.jpg" data-mid="245247182" border="0"  src="https://freight.cargo.site/w/1000/i/172e2481ac1a9f9258cf00d81ad8be5f2b8835521f9274438bea879b44428785/amex-ooh-triptych-tap-flushing.jpg" /&#62;
&#60;img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/46f85ebb6d2f4942d17dbb6509aaf83926195278f691ba357aa694e313f1d251/amex-ooh-transit-square.jpg" data-mid="190314470" border="0"  src="https://freight.cargo.site/w/1000/i/46f85ebb6d2f4942d17dbb6509aaf83926195278f691ba357aa694e313f1d251/amex-ooh-transit-square.jpg" /&#62;&#60;img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/08c50c364b04ae1a07c7c98091abe6be12d0e5bccc6b42e66bf854c6bf45ba51/amex-ooh-transit-bowery.jpg" data-mid="245247179" border="0"  src="https://freight.cargo.site/w/1000/i/08c50c364b04ae1a07c7c98091abe6be12d0e5bccc6b42e66bf854c6bf45ba51/amex-ooh-transit-bowery.jpg" /&#62;&#60;img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/b0377bdc8210af83db439b709c1a8e5ed70baa7c8fafa17f56e9fa3f3d91e0d1/amex-ooh-transit-tap-to-pay.jpg" data-mid="245247180" border="0"  src="https://freight.cargo.site/w/1000/i/b0377bdc8210af83db439b709c1a8e5ed70baa7c8fafa17f56e9fa3f3d91e0d1/amex-ooh-transit-tap-to-pay.jpg" /&#62;&#60;img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/1e78d37a06ff941629f3101a106731be3efb40ab2300d28456a172dc90d64052/amex-ooh-transit-tribeca.jpg" data-mid="245247181" border="0"  src="https://freight.cargo.site/w/1000/i/1e78d37a06ff941629f3101a106731be3efb40ab2300d28456a172dc90d64052/amex-ooh-transit-tribeca.jpg" /&#62;&#60;img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/92f157d26a1692c161bd2dbe55e35153b6e1377abe9d9943da9aaf903705f833/amex-ooh-triptych-tap-park-slope.jpg" data-mid="245247183" border="0"  src="https://freight.cargo.site/w/1000/i/92f157d26a1692c161bd2dbe55e35153b6e1377abe9d9943da9aaf903705f833/amex-ooh-triptych-tap-park-slope.jpg" /&#62;



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